Zappos Kids celebrates kids by offering a fun and easy place for the family to shop together.

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Zappos Kids' aesthetic is bright, quirky, and embraces Zappos' core value to "Create Fun and Little Weirdness." The purpose is to create awareness outside of just footwear. To achieve this, we set up the site's structure to showcase trends and cross-category size-specific shopping. For size-specific shopping, we decided to override our current taxonomy to showcase size before gender.

Zappos.com has built a brand based on delivering world-class customer service through happiness. Many individuals only experience this when they call Zappos.com. For The Find, we worked to translate this feeling into a design strategy and language that celebrated the friendly, quirky, user-centric approach to a digital experience.

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With a focus on trends, we recreated the product details page to accept editorial components customarily seen on landing pages that feature customer testimonials and brand imagery. We separate Little Kids and Big Kid sizing and made the size guide accessible to help parents find the right size faster.

The indie streetwear market is super competitive. Creating a distinguishable identity across all channels helped Thelivery gain recognition. Making your own statement is what Thelivery is all about and is what prompted the bold typography and black and white aesthetic.

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To take advantage of Zappos' broad inventory, Zappos Kids features a "Mini Me" series that matches adult and kids together. These promotional spots were attached to key search terms to remind customers Zappos can meet all of the family's shopping needs.

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Team

EXECUTIVE CREATIVE DIRECTOR

Josh Liberson

CREATIVE DIRECTOR

Meg Eplett

LEAD DEVELOPER

Porter Littlepage

LEAD USER EXPERIENCE DESIGNER

Kiley Davis

GRAPHIC DESIGNER

Tim Sullivan

Awards

SITE OF THE DAY

Typewolf

 

hello@kileydavis.com