Zappos.com built a brand on world-class customer service and "delivering happiness" through personal connections. For The Find, we translated this feeling into a design strategy and language that is friendly, quirky, and user-centric.
Zappos.com has built a brand based on delivering world-class customer service through happiness. Many individuals only experience this when they call Zappos.com. For The Find, we worked to translate this feeling into a design strategy and language that celebrated the friendly, quirky, user-centric approach to a digital experience.
Core Zappos.com customers typically visit the site already knowing what they want. The Find created an opportunity to browse and discover. With a focus on editorial, we created a modular component library using a custom CMS that can support all future editorial evolutions.
Editorial stories include a quick shop feature to keep users within the story while providing the opportunity to purchase. It helps users to see alternate colorways and sign up for notifications when a size is back in stock.
New product photography
Replaced existing product photography to test out an updated visual aesthetic that highlights the features of the shoe.
Zappos offers approximately 180,000 different products and classifies each using a multitude of facets. Aside from creating a space for discovery, The Find improves users' ability to find the right product fast. The Find simplifies filtering attributes through an accordion design that clearly displays selected filters to allow for quicker sorting.