The Find is a women's style destination that is more than just shoes. This a hub for trend-focused seasonal shopping and stories of real women.

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Zappos.com built a brand on world-class customer service and "delivering happiness" through personal connections. For The Find, we translated this feeling into a design strategy and language that is friendly, quirky, and user-centric.

Zappos.com has built a brand based on delivering world-class customer service through happiness. Many individuals only experience this when they call Zappos.com. For The Find, we worked to translate this feeling into a design strategy and language that celebrated the friendly, quirky, user-centric approach to a digital experience.

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Core Zappos.com customers typically visit the site already knowing what they want. The Find created an opportunity to browse and discover. With a focus on editorial, we created a modular component library using a custom CMS that can support all future editorial evolutions.

Editorial stories include a quick shop feature to keep users within the story while providing the opportunity to purchase. It helps users to see alternate colorways and sign up for notifications when a size is back in stock. 

The indie streetwear market is super competitive. Creating a distinguishable identity across all channels helped Thelivery gain recognition. Making your own statement is what Thelivery is all about and is what prompted the bold typography and black and white aesthetic.

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Leveraging over 20 years of shopping data, The Find creates personalized product curations with helpful tips like sizing recommendations.
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The Find features stories of real people. We create helpful content for the contemporary mom that goes beyond transactional.

New product photography
Replaced existing product photography to test out an updated visual aesthetic that highlights the features of the shoe.

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Zappos offers approximately 180,000 different products and classifies each using a multitude of facets. Aside from creating a space for discovery, The Find improves users' ability to find the right product fast. The Find simplifies filtering attributes through an accordion design that clearly displays selected filters to allow for quicker sorting.

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Team

HEAD OF CREATIVE STRATEGY

Rosie D'Argenzio

EDITORIAL DIRECTOR

Kelly Lack

LEAD DEVELOPER

Porter Littlepage

LEAD USER EXPERIENCE DESIGNER

Kiley Davis

ART DIRECTOR

Yuni Son

GRAPHIC DESIGNER

Rachel Bowles

 

hello@kileydavis.com